3 Simple Taproom Promotions For Black Friday/Cyber Monday

It’s the most wonderful time of year! The holidays are upon us and it’s time to eat too much, drink too much, and find exotic ways to escape your family for a few hours of peace…

Here are three simple ideas on how to capitalize on Black Friday/Cyber Monday that we’ve stolen from our brewery partners and claimed as our own:

  • Get Bundled Up: Spice up your to go sales with custom bundles. Mix and match limited release beers with glassware, apparel, and other unique items for a Cyber Monday deal. Want to get crazy? Partner with a local holiday shop or nursery and bundle beer with poinsettias or holiday wreathes.

  • Clean Out The Cellar: . Have a bunch of bottles and cans taking up space in the taproom? Sounds like a Black Friday deal if I ever heard one! Hold a “popup” retail event or allow consumers to pre-order your rare cellared beers for pick up at the brewery.

  • Kegs & Eggs: An entire day of drinking, eating, and political rants with extended family can thin even the strongest nerves. Give your consumers refuge after their Thanksgiving feasts with bottomless drinks and food trucks or a breakfast buffet.

If you have your own ideas, we’d love to hear them!  

CraftCellr’s mobile platform allows craft breweries to pre-sell limited or brewery-only release beer for pick up at the brewery. If you haven’t signed up for your 14 day free trial yet… what are you waiting for?  We can have you set up and making money in less than 24 hours.  Email me at eric@craftcellr.com.