Craft Beer Membership

7 Things To Consider Before Launching A Membership (Updated & Revised)

7 Things To Consider Before Launching A Membership (Updated & Revised)

The response to our original post from last May on creating a membership was so positive, that we decided it would be helpful to revisit this topic with an updated and revised post. So hold on to your butts, we are about to get into the weeds on what to consider when creating a membership or bottle society for your craft brewery, meadery, or distillery.

Our main piece of advice: keep it simple! We’ve spoken with countless people who have created a membership with the best intentions, only to realize…. oh man, this is a pain in the ass to manage.

But have no fear! We’ve laid out all the major factors you need to consider before creating a successful membership.

A Supporter Membership Could Be Your Secret Weapon

A Supporter Membership Could Be Your Secret Weapon

What a wild few weeks… Almost overnight we’ve seen an entire industry pivot. Sales are now contactless and online. Operations have been recalibrated to focus exclusively on off-premise sales. Beer deliveries and pop-up drive throughs can be seen throughout many cities.

So what’s the next innovation that can help your business?

5 Things To Consider Before Launching A Membership For Your Brewery

5 Things To Consider Before Launching A Membership For Your Brewery

Thinking about creating a membership, mug club, or bottle society for your brewery? My first piece of advice: don’t mess it up! I’ve spoken with countless breweries who have created a membership with the best intentions, only to realize…. oh man, this is a pain in the ass to manage.

But have no fear! I have laid out all the major factors you need to consider before creating a successful membership for your business: