Craft beverage technology solution CraftCellr has implemented a new app feature designed to provide consumers with a fair and equitable path to obtaining breweries’ most sought-after releases. CraftCellr’s Lottery system allows breweries to implement a fully automated and randomized purchase process to customers seeking beers for which demand far exceeds supply, while precluding traffic-induced website malfunctions and providing invaluable market data to partner breweries. Lottery functionality is available now in the latest version of CraftCellr’s iOS and Android apps.